Our Story

Our mission is to deliver software tools, strategies, and insights to help families make smarter, more accurate financial decisions

Our Approach

MaxiFi software is developed by Economic Security Planning, Inc., founded in 1993.

Founder and president Laurence Kotlikoff, professor of economics and nationally syndicated columnist and author, has spent much of his career studying personal financial behavior. Early on, he determined that the conventional approach to financial planning was built on a shaky foundation: outdated “rules of thumb” or estimates of how much money you’d need in retirement.

He and his colleagues set out to create a new approach to financial planning based on economics research and powerful dynamic programming techniques to analyze all aspects of your financial situation and provide accurate projections and plans. The result is our core Economic Security Computation Engine.

Learn more about how our software is different, and better
See what the press has to say about our software

I've spent decades with colleagues in my company creating our truly revolutionary and life-altering software tools. Tens of thousands of individuals and financial planners with no economics background have found these tools easy to use and understand. Give MaxiFi Planner a try. It will change your financial future for the better.

Laurence Kotlikoff
Professor of Economics, Boston University
President of Economic Security Planning, Inc.

Learn more about Larry

Our Focus

At Economic Security Planning, Inc., we don’t sell, recommend, or advertise any financial products, nor recommend particular financial advisors. This allows us to focus strictly on providing the best financial suggestions.

The company is privately held and receives support by groups committed to providing correct financial advice, such as the National Institute of Aging (part of NIH), Boston University, and the Sloan Foundation.

Our Future

Our core Economic Security Computation Engine has powered many generations of software products such as our flagship desktop product, ESPlanner, as well as online tools like Maximize My Social Security and ESPlanner Basic.

MaxiFi software represents the next chapter in our company’s story as we move more aggressively online to bring the full, proven power of the Economic Security Computation Engine to a wider audience, with improved ease of use, automated optimization of your plan, and tools to help you integrate your financial plan’s suggestions into your everyday life.